Job Description
Did not fill in.
Pros
1) Work hours - The company that I work for is somewhat lax in its work hour policy. Even the VP of Sales and CEO don't get in until about 10:30am or so. A good deal of my accounts are on the East Time zone so by the time I get in at 9am PST, those folks are already half way through their day. Forces me to focus on those folks and become more efficient with my time.
2) Speed of industry - Unlike most enterprise sales, the online media industry has fast turnaround sales cycles. It's very tangible to close deals on one (initial) sales call. Depending on the type of inventory that you work with/in, a sales transaction can vary great in size of deal and what services/inventory/media is being sold. It's quick reward for your sales efforts.
3) Industry grow fast, lots of low hanging fruit - This industry is changing everyday with more and more folks, companies, corporations understanding the need to market online. The potential customer pool is infinite, and depending on what you have to offer, there is plenty of revenue to be made.
4) Network game - In this industry, it's not WHAT you know, but WHO you know. Often times, agencies, publishers and interactives all broker/re-broker deals out.... everyone putting their commission on top of the costs that is being passed around. Sometimes, it gets to be a bit crazy. But if you know the right people and know how to broker with reliable solution providers, this industry is to difficult to establish your own personal book of business.
Cons
1) Dealing with Shady characters - My company offers means for direct marketers (aka spammers) to send their email campaigns out to 100,000's (if not more) people. A lot of these business folks are sending those emails that the world hates, 'scamming' to make a buck or two. They are more than willing to pay the big bucks because they know its a numbers game. The more they can send out, they know that x% will fall sucker to their offers. This is true for people out of Florida.... their state law says that they can't lose their house if they are sued, so in a way, they are protected.
2) Industry (dirty little) secrets - Where do all those leads generated from 'legit co-reg campaigns' come from? Do people really want to sign up for a newsletter, or do they just want to win that "FREE IPOD"?
3) Low cost of entry - Once you know the right before, or at least know what types of companies to contect, this job ain't rocket science. And greasing the palms of others in this industry certainly ensures that you can help each other do business. Even 'competitors' that we have are folks that we occasionally do 'business' with.
4) Spin doctors - As this whole re-brokering goes on, there are things that I can't divulge to customers. It's our 'proprietary' information. This is more common than not in this industry. We all have common understanding in this industry that 'we have our own network' which translates to 'we forward it onto someone else with our premium on top of it'.
Company Size
50-100 employees
Pay Range
$120,001-$140,000
Years in Job
1
Education
B.A.
City
San Francisco
State
CA
